Denise McDaniel memory bear and pillow crafter


A Meaningful Act of Kindness

Tuesday March 31, 2020

In the midst of so much uncertainty, what a beautiful surprise…

March 2020 will be remembered by many of us as an unprecedented time in history when we were ordered to ‘shelter in place’ to reduce the risk of exposure to the Coronavirus and spread of the COVID-19 pandemic. We will remember setting up offices at home, kids staying home from schools for an unspecified amount of time, a pandemic that tested all levels of healthcare, and other untold shifts to life as we’ve known it. READ MORE

Denise McDaniel
Memory Bear and Memory Pillow Master Craftsman

“I stitch smiles.”

After 32 years of marriage, raising two wonderful children, and now having an empty nest, I decided to make some changes in my life and follow my passion for sewing. I started sewing in a high school home economics class. After getting married at 18, I began doing sewing and alterations. I made most of my clothes, as well as my children’s. When my children were old enough to attend school, I went back to work as a seamstress in two different garment-manufacturing businesses.

One day, my children received memory bears for Christmas made from their Papaw McDaniel’s shirts. It occurred to me that sewing memory bears would create an opportunity for me to follow my passion for sewing and help others turn their memories into keepsakes. 

After working as the office manager for Uniform Express, I gained an understanding of operations for running a business. I started selling my hand-crafted memory bears and memory pillows as a side hustle. In January 2015, I was able to leave my job as office manager and focus full time on Memory Lane Boutique. 

I have finally realized my dream of owning my own business. Welcome to Memory Lane Boutique!


“The best way to predict the future, is to create it.”